In an attempt to make the concept/manifesto of "Investing in Human Technology" tangible, I explored analog type experiments: filming printed type over-layered with Brazilian apartment window textures, resulting in type distortions. By distorting the brand's default typeface (Gellix), we represented the cycle of inventiveness as a resource for innovation and transformation. The tests were reworked by the motion team through digital animation (After Effects, Blender) for more control. The film was broadcast across all of Nubank's channels.