Visual identity and brand strategy for a cultural producer led by two women in Fortaleza, Ceará, working across theater, music, performance and audiovisual. Using a methodology of fantastic archetypes inspired by real women (Rita Lee, Bia Ferreira and Linn da Quebrada), and a graphic expansion of artist Tereza de Quinta's original illustration, we built an identity expressing the strength and potency of female individuality, originality and artistic sensitivity. The typography mixes a classic, sharp style with a grotesk type carrying manual references in the character details.