Peixe-Mulher

Visual identity and brand strategy project developed for a cultural producer led bytwo women, in Fortaleza - Ceará. The production company permeates between theater, music, performance and audiovisual projects. Using a specific methodology where we create fantastic archetypes inspired by real women (Rita Lee, Bia Ferreiraand Linn da Quebrada) - making a graphic expansion of the work of artist Tereza de Quinta (CE), who had created the first illustration of the brand. We developed a visual identity that tries to explain the strength and potency of female individuality, originality and artistic sensitivity. The typography mixes a classic but very sharp style, with a grotesk type with manual references on the characters​​​​​​​ details.