OFFSTAGE is a festival created by producers from Ceará to enhance the local scene and bring the public closer to what happens backstage — with its first edition held virtually due to the pandemic. The concept "sound that vibrates beyond the stage" guided the entire identity system: joining movement and sound waves, animation assets made the logo's letter "o" interact directly with music, customized for each artist in the line-up. Printed material played with optical illusion — bracelet packaging using acetate paper to carry the same idea of movement.