ODA Arquitetura

Branding · Creative Direction

Client

ODA Arquitetura / LA Design

Year

2020

Role

Branding, Creative Direction

Deliverables

Branding, Art Direction, Motion

ODA Arquitetura was born from the meeting of two architects who share a belief in architecture as a form of poetry. With Burle Marx at the top of the references, they wanted the brand to mix the essence of Brazilianness and the threshold between art and architecture. Guided by three pillars — sensitivity, multiplicity and simplicity — and a co-creation method drawing on music (Tom Jobim's "Samba de uma nota só") and neoconcretism, the identity uses a circle and a rectangle in different contexts, grids and repetitions to speak about rhythm and form.