CREATIVE CONCEPT AND BRANDING PROJECT FOR THE GLOBAL MAGAZINE MAAKANI, A PLATFORM THAT CONNECTS PEOPLE, CULTURE AND DIASPORIC STORIES FROM THE ARAB WORLD TO AFRICA, ASIA, AND LATIN AMERICA. THE VISUAL IDENTITY MERGES TRADITION AND MODERNITY, TRANSLATING THE CONCEPT OF “MY PLACE” THROUGH SOFT COLORS, EMOTIVE TYPOGRAPHY, AND GRAPHIC ELEMENTS INSPIRED BY NON-WESTERN CULTURAL HERITAGE.