Boogie Week + Nu

Motion · Visual Design · Lettering

Client

Nubank

Year

2022

Role

Motion, Visual Design, Lettering

Deliverables

Branding, Art Direction, Motion

Audiovisual content project announcing the partnership between Nubank and Boogie Week, a project by the production company conceived by Brazilian rapper Mano Brown. A panel of speakers (such as Kondzilla and Helena Bertho) discussed the relationship between culture, technology and innovation during Black Consciousness month. The project brings a perspective of diversity into Nubank's narrative and visual language — the lettering resource and contrast of colors communicating elasticity and versatility for different ways of thinking and cultural expressions.