To launch "You at the center of everything", a campaign leveraging technology and innovation to highlight real customers' journeys, through an activation on the Exosphere — the exterior of Sphere in Las Vegas and the largest LED screen in the world. The activation shows 360 degrees of images of Nubank customers on a venue nearly 112m high and 157m wide. Faces are formed by purple particles, each representing one of Nubank's 100 million customers.