Visual identity and brand strategy project developed for a cultural producer led bytwo women, in Fortaleza - Ceará. The production company permeates between theater, music, performance and audiovisual projects.
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/a78b4d6f-19e1-4170-ab7a-bc9f21c4d1c1_rw_1920.png?h=edb0a9782785efbf1108e4fa5bc53981)
Using a specific methodology where we create fantastic archetypes inspired by real women (Rita Lee, Bia Ferreiraand Linn da Quebrada) - making a graphic expansion of the work of artist Tereza de Quinta (CE), who had created the first illustration of the brand. We developed a visual identity that tries to explain the strength and potency of female individuality, originality and artistic sensitivity. The typography mixes a classic but very sharp style, with a grotesk type with manual references on the characters details.
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/663a7ef0-2dd7-4d35-8fae-292bb47b59f2_rw_1920.png?h=2b3ec99129296fbdd66412558eb67c70)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/b5e05332-11ae-4ef8-89b6-fb4e08175d15_rw_1920.png?h=de240b2e9c684102cc980c912fff2413)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/48212ace-be96-44c9-82ef-52c6a85b8999_rw_1920.png?h=8233950322a2769b53a4f3dc89cb6c9e)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/7700ff52-cba3-4f3a-b82b-30a0dedaaa21_rw_1920.png?h=b68b9b0fa409fc34f6ab893b786d0be1)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/04ff4bcb-8801-4f46-a74f-5c196f17a68c_rw_1920.png?h=1c7191e109f934aeed185e19af788e18)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/96afb3d1-509d-469b-84fe-7b826747345c_rw_1920.png?h=e2a898f364c2f3cd901052742f3928ca)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/cce726bc-0775-4ecf-b2c4-eca8eef0379d_rw_1920.png?h=5b65ab09c5e7b2c4ffd2fdb77a310f0c)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/a6fb9dc6-ef2c-47e1-b832-4c989aa46233_rw_1920.png?h=f445e5445371e0ae9a03d64d5ff94bdf)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/d22a5b30-1018-49d7-aadd-c460810e2b66_rw_1920.png?h=9da615a15bca6f19119115127ddfd541)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/dc590a16-10cd-4674-b75a-839e26d6900e_rw_1920.png?h=ef05d2abdf24ad7a9c3a0b67bf304977)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/5e6c3997-6675-4c78-81bf-ebd96e309d35_rw_1920.png?h=020f4dcb75f7b53eea3488d1ee9407d0)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/c4c9ab22-9619-4c7a-83e2-6913d7e48974_rw_1920.png?h=424c7ada7d178af22fd1f2ccae7d3aa1)
![](https://cdn.myportfolio.com/0b0807e1-3c80-4088-873d-a67bdc6c756c/c1aa418d-1a42-428f-90e4-4014366cc978_rw_1920.png?h=916d4d6f6eac5781e30aec063cd15d07)
Brand Strategy: Lorena Costa / Lorena Araújo
Design & Art Direction: Lorena Costa / Lorena Araújo
Illustration: Lorena Araújo
Design & Art Direction: Lorena Costa / Lorena Araújo
Illustration: Lorena Araújo