CHAMAÊ PODCAST — Emicida + nu

A partnership between Nubank and Emicida (LAB Fantasma). In the episodes, Marina Sena, Sérgio Vaz, Adriana Barbosa and Ailton Krenak light the flame and bring the dialogue about 4 pillars (Music, Idea, Enterpreunership and Foundation). The main idea was to participate in people's daily lives through relevant subjects around finances, in a movement to open dialogues.

"Qual é a chama que ilumina o seu caminho?" (What is the flame that lights your way?)

Referencing the diversity of languages in Brazilian culture and other artistic movements such as Afrofuturism and RAP, inspiring identification with a look to the future. The matchbox, which is also used as a percussion instrument to create a samba beat, sets the tone for our sound signature. With a flexible modular language and graphics that respond to each topic of the episodes, the box and the "flame" appear in abstract and geometric elements.

CONTENT HUB _ NUBANK BLOG

Creative Direction: Guilherme Falcão, Fábio Simões
Creative Concept: Lorena Costa, Leonardo Kary, Alê Garcia
Art Direction & Visual Design: Lorena Costa
Copywiter: Alê Garcia
Content: Joyce Afonso, Erika Paixão
Planning: Alfredo Cardin
Project Manager: Raquel Forastieri
Audiovisual Team: Pedro Moleiro, Nicole Samperi,
Rafael Souza, Rebecca Mingorance
Production: Mariana Gabriel
Editing: Victor Almeida, Luiza Gurgel
Motion: Felipe Daniel, Leonardo Marasciulo

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